Digital Advertising Management
Digital advertising is one of the fastest, easiest, and most
cost-effective ways to get known by your target audience. We'll help you make digital advertising work for your business!
Why Digital Advertising?
Digital advertising, often referred to as Search Engine Marketing (SEM) helps businesses of all size in important ways and at specific points in the sales cycle. From early stage awareness building, to lead generation, to promoting events and promotions.
Unlike advertising in traditional media such as radio, television, or billboards - digital advertising is highly-targeted and therefore more relevant to the audiences you want to reach.
It's also easy to measure and refine in real-time - try that with a printed magazine ad! All this leads to advertising that should have far more effectiveness than traditional vehicles in terms of cost and impact.
Why the word "should"? The short answer is that digital advertising is NOT "set it and forget it". The process from start to finish takes specialized knowledge and expertise, plus constant refinement. That's where we come in!
We manage the entire advertising process from start to finish with two simple but critical objectives.
Increase conversions and lower the cost-per-click.
Advertising Management Process
To fully optimize your advertising spend, we carefully execute a proven process that ensures we are continually working towards the best campaign effectiveness and ROI possible.
This simple process is applied to whatever advertising vehicles work best for our clients' business. Google AdWords, LinkedIn, Facebook, YouTube, Twitter - you name it!
"Stopping advertising to save money is like stopping your
watch to save time." Henry Ford
Ad Management Pricing Model
Our pricing depends on several factors - the number of platforms you wish to advertise on, the average monthly ad spend, and your goals and objectives.
There is an initial setup fee to go through a discovery process, perform keyword research, and then build out and post the ads themselves. From there, we charge an ongoing management fee that involves continual analysis and optimization.
We generally work with companies looking to spend more than $1,000/month or more on digital advertising (not including our services) and once the setup has been done, we look for a minimum 6-month commitment. In our experience, unless it's an event-related objective, it takes 3-6 months of optimizing the program to achieve the best results. Contact us for more information or a cost estimate.