Welcome to the Think2Grow Blog!
Our goal here is to provide a steady stream of interesting and hopefully helpful posts. We will be focused in the areas of marketing, sales, communications, content and research. Sometimes they may just be for the fun of it! If you like the content we post in the Think2Grow Blog, please subscribe on the sidebar. We would also welcome any comments and suggestions. Thank you for stopping by.
Since Canada’s Anti-Spam Legislation (CASL) came into effect on July 2014, CASL compliance has been a source of concern for Canadian businesses relying on email marketing. Somewhat similar to the American CAN-SPAM Act and the EU’s GDPR, the law imposes a...read more
On Jan 11 Mark Zuckerberg announced his big focus for 2018 which involves changing the Facebook News Feed algorithm. At first, when I read about this on the news, I was in shock. I started to think "what does this mean for paid content? How are businesses supposed to...read more
We have just finished our first full quarter using the SharpSpring marketing automation platform, and are very pleased with the results so far. Before implementing SharpSpring, we had been doing work for an increasing number of clients developing and managing their...read more
Everyone has done it. You send an important email, and something just doesn’t feel right. Now long gone, you instinctively open it to discover a silly typoo in the subject line. Doh! And that’s just one of dozens of things that can go wrong. When it comes to mass...read more
What’s more important - content or delivery? The reality is you can’t have one without the other. It takes content and delivery together to make your efforts pay off. In this article, we’ll take a look at why content is such an important part of the marketing mix, and...read more
A recent article by Inc.com called 5 Things Your Marketing Team Will Thank You for Outsourcing, outlined some key challenges for companies of any size. While marketing isn't easy at the best of times, SMBs in the early stages can find it a tough problem to solve....read more
Ever since Canada’s Anti-Spam Legislation or CASL came into effect, it has been a source of fear and loathing for Canadian marketers relying on email to help fuel growth. A common fallacy is that CASL applies mainly to Business-to-Consumer (B2C) companies. Some...read more
Selecting an optimal marketing mix is one of the most important on-going decisions a company makes. Yet, it seldom gets the scrutiny it deserves. Choosing wisely and in the right proportions is difficult. But, it plays a significant role in determining how well your...read more
I’m always intrigued by how complicated we can make simple things become at times. Having spent most of my career as a marketer – specifically B2B and the context we’ll be using here - I am often asked: “what's your definition of marketing?” It’s an easy question....read more
In the famous words of Benjamin Franklin, “by failing to prepare, you are preparing to fail.” Most people understand that good planning is the key to success. This applies to marketing, sales, human resources, operations and every major business function. Although few...read more