Welcome to the Think2Grow Blog!
Our goal here is to provide a steady stream of interesting and hopefully helpful posts. We will be focused in the areas of marketing, sales, communications, content and research. Sometimes they may just be for the fun of it! If you like the content we post in the Think2Grow Blog, please subscribe on the sidebar. We would also welcome any comments and suggestions. Thank you for stopping by.
In a previous post called CRM Best Practices: Building the Foundation, we walked through 6 crucial steps needed to get CRM off to a great start. In it, we outlined the key foundational components of CRM effectiveness. In this article, we’ll look at 8 practical and...read more
Building an effective B2B marketing program can be a long, tough road. But, when investments are made, you do the right things, and you stick with it - the returns on your effort and patience will be generously rewarded. How much thought do you put into your marketing...read more
When it comes to factors that accelerate growth in a B2B business, one of the most powerful is having well-defined market segmentation. Big consumer brands have known this for decades and have the process down to a science. They know their target audiences inside and...read more
I’m sure some people saw the words marketing process in the title and quickly hit the back button. But if you’re still here, it probably means you’re at least neutral on the subject, or better yet, a fan. For many, process has gained the reputation of being boring,...read more
For years, I have heard the debates about where the line should be drawn between sales and marketing. In fairness, marketing is often misunderstood. Ask 5 senior people in a company what marketing means to them and you'll likely get 5 different answers. Sure, there...read more
There is no denying the power of social media, SEO, and other inbound marketing programs to attract and engage prospects. However, direct B2B lead generation still has it’s rightful place in the mix if aimed at the right people, with the right messages, and in the...read more
In a recent article called Competitive Analysis – Know More, Win More!, I stressed the importance of getting to know your competitors. It struck me afterward that for those selling services, particularly in the B2B space, the toughest battle is usually...read more
In a recent article titled Competitive Analysis – The 3 Essential Building Blocks, I presented a framework for building a strong competitive analysis. The three basic building blocks needed to gain a deep understanding of your key adversaries are Competitive Profiles,...read more
An area of sales and marketing that often gets overlooked and underserved is developing a comprehensive competitive analysis. Most times we know who we compete against on a regular basis, but it's typically high level. The fact is that most companies don't invest...read more
For most companies today, their CRM (Customer Relationship Management) system is the primary tool for managing sales and marketing information. A forecast from Gartner estimates the CRM market was worth $27.5 billion worldwide in 2015 and anticipates it rising to $37...read more