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Welcome to the Think2Grow Blog!

Our goal here is to provide a steady stream of interesting and hopefully helpful posts. We will be focused in the areas of marketing, sales, communications, content and research. Sometimes they may just be for the fun of it! If you like the content we post in the Think2Grow Blog, please subscribe on the sidebar. We would also welcome any comments and suggestions. Thank you for stopping by.

Turn Marketing Process into Your Competitive Advantage

I’m sure some people saw the words marketing process in the title and quickly hit the back button. But if you’re still here, it probably means you’re at least neutral on the subject, or better yet, a fan. For many, process has gained the reputation of being boring,...

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Increasing Sales – The Marketing Metric That Matters!

For years, I have heard the debates about where the line should be drawn between sales and marketing. In fairness, marketing is often misunderstood. Ask 5 senior people in a company what marketing means to them and you'll likely get 5 different answers.  Sure, there...

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Selling Services: “In-House” is the Toughest Competitor

In a recent article called Competitive Analysis – Know More, Win More!, I stressed the importance of getting to know your competitors. It struck me afterward that for those selling services, particularly in the B2B space, the toughest battle is usually fought against...

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Competitive Profiles – Build Them and Win More Often!

In a recent article titled Competitive Analysis – The 3 Essential Building Blocks, I presented a framework for building a strong competitive analysis. The three basic building blocks needed to gain a deep understanding of your key adversaries are Competitive Profiles,...

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Competitive Analysis – The 3 Essential Building Blocks

An area of sales and marketing that often gets overlooked and underserved is developing a comprehensive competitive analysis. Most times we know who we compete against on a regular basis, but it's typically high level. The fact is that most companies don't invest...

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CRM Best Practices: Building the Foundation

For most companies today, their CRM (Customer Relationship Management) system is the primary tool for managing sales and marketing information. A forecast from Gartner estimates the CRM market was worth $27.5 billion worldwide in 2015 and anticipates it rising to $37...

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