Marketing, Market Segmentation, Marketing Research, Strategic PlanningMarket Segmentation: A Critical Ingredient of B2B MarketingWhen it comes to factors that accelerate growth in a B2B business, one of ... Read More
Lead Generation, Market Segmentation, Sales ProcessSelling Services: “In-House” is the Toughest CompetitorIn a recent article called Competitive Analysis – Know More, Win More!, I stressed ... Read More
Marketing, Market Segmentation, Strategic PlanningThe Optimal Marketing Mix? Let Your Target Audience Decide!Choosing wisely and in the right proportions is difficult. But, it plays a significant ... Read More
